Last updated: 18th August 2026
This Privacy Notice explains how iGeneration Studios Ltd (“we”, “us” or “our”) handles personal information when you visit our website at igenerationstudios.com or contact us through the website. We respect your privacy and aim to collect only the information that is reasonably necessary for the operation of our website and our business.
Who we are
iGeneration Studios Ltd is a television production company registered in England and Wales.
Registered office: 66-67 Newman Street, London, England, W1T 3EQ
Company number: 12219439
If you have any questions about this Privacy Notice or how we use personal information, please contact us at:
Email: hello@igenerationstudios.comInformation we collect
We may collect information in two main ways.
Information you provide to us
If you use the contact form on our website, we may collect:
• your name;
• your email address; and
• any other information you choose to include in your message.
We ask that you do not provide sensitive personal information through the contact form unless it is necessary for your enquiry.
Information collected through website analytics
We may use Google Analytics to obtain basic statistical information about how visitors use our website.
Depending on the settings and consent provided, this may include information such as:
• the number of visitors to the website;
• the pages visited;
• approximate geographical location;
• browser and device information;
• how visitors reached our website, such as through a search engine, referral link or other source; and
• general information about how visitors navigate and interact with the website.
We use this information to understand the effectiveness of our website and our business development activities and to improve the website.
We do not use Google Analytics to identify individual visitors, create profiles of individual visitors, or carry out behavioural advertising.
We do not knowingly send names, email addresses or other directly identifying information to Google Analytics.
Google states that its standard Analytics implementation collects information such as users, sessions, approximate location, browser and device information and uses a first-party cookie to distinguish users and sessions.How we use your information
We use information submitted through the contact form to:
• respond to your enquiry;
• communicate with you about a potential or existing business relationship;
• provide information you have requested; and
• deal with subsequent correspondence arising from your enquiry.
We use website analytics information to:
• understand how visitors find our website;
• understand which parts of the website are of interest to visitors;
• assess the effectiveness of our website and business development activity; and
• improve the website and its content.
We do not sell personal information or use website visitor information for targeted advertising.Lawful basis for processing
For information submitted through our contact form, we generally rely on legitimate interests as our lawful basis for processing your contact details and responding to your business enquiry.
Our legitimate interest is the ordinary and reasonable interest of our business in communicating with prospective clients, industry contacts and other people who choose to contact us.
Where appropriate, we may also process information because it is necessary to take steps at your request before entering into a contract, or because we are required to do so by law.
For Google Analytics, where consent is required, we will rely on your consent for the use of analytics cookies and associated processing.
Where analytics is configured and used in circumstances falling within an applicable statutory exception, we will process the resulting information only for the purposes permitted by that exception.Google Analytics
We use Google Analytics, a web analytics service provided by Google.
Google Analytics helps us understand general patterns of website use, including how visitors arrive at our website and which pages are viewed.
Google Analytics may use cookies and similar technologies. Google explains that its Analytics service uses a first-party _ga cookie to distinguish visitors and sessions.
We have configured our use of Google Analytics so that we do not use it for advertising or remarketing purposes and do not knowingly send directly identifying information to Google Analytics.
We will not enable Google advertising features, Google Signals or similar advertising functionality unless we update this Privacy Notice and, where required, obtain appropriate consent.
Further information about Google's handling of information is available in Google's own privacy information.Who may receive your information?
We do not sell or rent your personal information.
Your contact-form information may be accessible to members of our company who need it to deal with your enquiry and, where necessary, service providers such as our website hosting, email or form-processing providers.
Website analytics information may be processed by Google on our behalf as part of the Google Analytics service.
Where we use third-party service providers, we take reasonable steps to ensure that appropriate contractual and security arrangements are in place.International transfers
Some of our service providers, including Google, may process information outside the United Kingdom.
Where personal information is transferred outside the UK, we will ensure that an appropriate legal mechanism or other safeguard is used where required by applicable data protection law.How long do we keep your information?
We keep contact-form information for as long as reasonably necessary to deal with your enquiry and any resulting business relationship.
If an enquiry does not lead to an ongoing business relationship, we will generally delete or securely dispose of the information when it is no longer reasonably required.
Where information forms part of an ongoing business relationship, contractual record or correspondence, we may retain it for as long as reasonably necessary for that purpose or to comply with our legal and accounting obligations.
Google Analytics data will be retained in accordance with the retention settings configured for our Analytics property.Cookies and analytics
Our website may use strictly necessary cookies required for the operation and security of the website.
If we use Google Analytics cookies or other non-essential analytics technologies that require consent, they will not be activated until the relevant consent has been provided.
For further information, please see our Cookie Policy.Your rights
Under UK data protection law, you may have rights including the right to:
• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete personal information in certain circumstances;
• ask us to restrict processing in certain circumstances;
• object to certain processing; and
• request portability of your information in certain circumstances.
Where we rely on legitimate interests, you have the right to object to that processing. We will consider your objection in accordance with applicable data protection law.
Where we rely on consent, you can withdraw your consent at any time.
If you wish to exercise any of these rights, please contact us using the details above.
You also have the right to complain to the Information Commissioner's Office (ICO) if you believe that your personal information has been handled unlawfully.Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no transmission of information over the internet can be guaranteed to be completely secure.Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes to our website, business, use of technology or legal obligations.
The latest version will always be published on this website.
Last updated: 18th August 2026
